Ekta Kapoor’s astro obsession(OUATIMD).

Ekta Kapoor’s astro obsession(OUATIMD).

The star producer has always believed in astrology and numerology, has made too many alphabetical changes in the title of ‘Once Upon Ay Time In Mumbai Dobaara!’ (OUATIMD).

From Kyuni Saas Bhi Kabhi Bahu Thi to Kahani Ghar Ghar Ki to Kasauti Zindagi Kii to Kkhusum, and more she let the alphabet “K" dominate her titles. Astrology, superstition…her detractors" wrote it off as her crazy superstitious beliefs. But that was Ekta Kapoor"s brilliant game plan, a STRATEGY that went in to building Brand Ekta and her Balaji empire that rules Indian television to this day.

Today Brand Ekta rules and Ekta has moved away from her 'K" trademark and come up with another long list of successful shows like Pavitra Rishta, (one of the top rated shows for a whole year) Bade Acche Lagte Hai, Parichay, Kya Hua Tera Vaada.


From checking the release date of her films to matching the horoscopes of her actors, Ekta has a group of astrologers whom she consults. Recently she insisted on getting a pundit to make Sunny Leone’s horoscope.
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